Andre Salvail, Aspen Daily News Staff Writer Sep 16, 2019
Two high-profile spots on the north side of the Cooper Avenue pedestrian mall that sat empty during the summer will be filled for the upcoming winter tourist season, but there are no plans for the stores to stick around beyond the spring of 2020.
Goop, which occupied the space at 422 E. Cooper Ave. in the summer of 2018, is returning. A spokesperson for the women’s fashion and lifestyle retailer said Friday that the pop-up would be opening on Dec. 12. Goop was launched by actress Gwyneth Paltrow from its beginnings more than 10 years ago as a weekly newsletter.
The space next door, at 430 E. Cooper Ave., will be occupied by Max-Bone, a retailer that also specializes in fashions and lifestyles — for dogs. Like Goop, Max-Bone is based in California and also has a strong online presence and a strategy of opening pop-up stores in tony resort destinations. Mariana Alves, the company’s digital and social media director, said Friday that plans call for a Dec. 5 opening.
Both short-term leases were negotiated through Angi Wang of local real estate brokerage Setterfield & Bright. Broker Karen Setterfield said long-term leases can’t be signed for the two spaces because both are part of two separate buildings — the Red Onion Building, in the case of 422 E. Cooper, and the Bidwell Building, in the case of 430 E. Cooper — that are slated for redevelopment.
Setterfield explained that the downtown Aspen retail market is extremely tight.